Matchbooks are a good way to reach people who smoke. Many people smoke. They find matches more useful than unsolicited mail. Matches cost only about 4 or 5 cents a book vs 37 cents for a letter. People are likely to look at the ad more than once since each matchbook has 20 matches. Sometimes they give matches to other people. Here is a way you can include your advertisement and also pass the word.  Here is a way you can just pass the word. If you want to reach out to local businesses to underwrite matchbook advertisement you can use this message. You can print it and make it one side of a flier with one of the above as the other side. Give the flier to your local convenience store owners and suggest they buy a case to advertise their business.