If you were to enter the following:
start & destination
From = Syracuse     To = Ft. Lauderdale  
Syracuse Univ. to Ft. Lauderdale or bust. Spring break, split gas and tolls.          (describe the What)

Enter Price and Price Qualifier (Note this example has no price, but if there were one, Suggested Price and Price Qualifier will display as part of description)

Call John (315)-111-2222 before 10  February          (enter Who to contact)
Syracuse, NY     

The following would be returned in a subsequent search for:
From: Syracuse  To: Ft. Lauderdale  

Syracuse Univ. to Ft. Lauderdale or bust. Spring break, split gas and tolls.     
Call John (315)-111-2222 before 10  February             
Syracuse, NY